Our ‘Dare to Care’ Conference was held this week in Birmingham and we welcomed colleagues from across our three commercial divisions and support centre. Dare to Care embodies the culture of our organisation and how we strive to raise money for our parent church and charity, and help others through our work. Trevor Caffull, Managing Director, reflected on an outstanding year end March 2022 – a year that we anticipated being a year of recovery, but one that has seen incredible support from members of the public and our corporate partners, and commitment and extreme hard work from our colleagues. This has resulted in a record breaking year, and our Chair of Board, Lieut-Colonel Alan Read, presented The Salvation Army’s Territorial Commander, Commissioner Anthony Cotterill, with a cheque for over £10m.

While profit is important for any company, the true benefit is our ability to pass our profit on to The Salvation Army and enable them to respond quickly to those who desperately need help and make a lasting and life-changing impact on people’s lives. 

The Salvation Army continues to experience increasing demands on its services due to rising costs brought about by the pandemic, and a general rise in the cost of living. They are serving more people from their food banks, supporting families who are struggling and those experiencing homelessness, and caring for older people, plus much more.  

We are grateful for the continued support from our customers, donors, colleagues and supporters.