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Two prestigious charity award shortlists for SATCoL

The Charity Retail Association (CRA) has shortlisted Salvation Army charity stores for two prestigious awards: Outstanding Charity Retailer and Most Supportive Chief Executive.

The shortlists recognise our work at Salvation Army Trading Company (SATCoL) which operates over 220 charity shops and donation centres on behalf of the parent charity.

Most Supportive Chief Executive credits the role of Trevor Caffull, SATCoL’s Managing Director, for his vision and guidance through challenging times and establishing retail as an important part of the parent charity. While Outstanding Charity Retailer is a reflection of SATCoL’s record breaking sales, it also shines the spotlight on new training initiatives and colleague wellbeing programmes.

Broad-ranging initiatives introduced includes the launch of a new eLearning platform, a virtual activity challenge and Lockdown Elevenses with celebrity guests to help colleagues feel connected and engaged.

The eLearning platform was central to training colleagues to reopen stores in a Covid-secure way and has seen 93% of colleagues complete a total of 18,500 courses. SATCoL followed the launch with the introduction of ‘Training Tuesdays’ which gives all colleagues 30 minutes protected learning and development time each week. A ‘Smiles’ challenge encouraged all colleagues to walk, run, wheelie or cycle virtually to every SATCoL shop and donation location. Shop managers got volunteers involved too and, collectively, covered over 8,300 miles in one month. SATCoL also hosted 12 Lockdown Elevenses online events every Friday between January and Easter, where staff could join in a conversation with colleagues over a cup of tea. Chef Brian Turner and Soprano Faryl Smith, who gave their time freely, were among some of the special guests to join Lockdown Elevenses.

Announcing the shortlist, CRA stated: “The difference this year was seen in the motivation of everyone to think outside the box and be innovative in creating the future of charity retail. The standards across all nominations were at a new level of excellence and show exciting times ahead.”

Responding to the shortlist, Trevor Caffull said: “Both these award shortlists are a testament to the dedication, hard work and determination of the great team we have at SATCoL. It is an understatement to say how difficult the past year has been, and for some it has been life-changing and devastating. And yet, all our team, including our wonderful volunteers, continue to amaze and inspire me.  Since reopening, they have demonstrated unwavering commitment and brought fun and joy into our shops and donation centres.”

Retail sales in Q1 this year have been 33% up on pre-pandemic levels. Commenting on sales performance, Trevor added: “My sincere thanks go to our customers and donors who have supported us through these difficult times, we are extremely grateful. I will never cease to express my deepest thanks to every single colleague, including those working in a supportive background role who in any number of ways helped to make these results possible. We have some way to go, but the sales we have achieved supports our recovery and ability to raise funds for the important work of The Salvation Army.”

View the chartiy retail awards shortlist here: The charity retail awards 2021 - Charity Retail Association